PureGym has agreed to buy NonStop Gym for a reported £235 million, merging two of Switzerland’s biggest budget fitness chains. The combined business plans to have more than 100 gyms by the end of 2026. The £235 million price was reported by UK business media, but the company has not yet confirmed it.
The UK-based operator announced on Thursday that it had signed an agreement to acquire NonStop Gym, which runs 47 clubs. PureGym says the deal will make it Switzerland’s leading low-cost fitness operator.
In a press release sent to Helvetica Times, the company said that the combined business will exceed 100 gyms by the end of 2026. PureGym already operates 49 gyms in Switzerland, so the two chains together have 96 sites today.
“The combination of NonStop Gym’s network in French and Italian speaking Switzerland and our own in German speaking regions will create a truly national operator, uniquely placed to serve Swiss gym goers and expand further, giving more people an opportunity to train in a high-quality, affordable gym,” said PureGym CEO PureAlex Wood.
NonStop Gym, which says it has more than 100,000 members, is strongest in French- and Italian-speaking Switzerland. PureGym’s network is concentrated in the German-speaking region. Together, they will cover all three main language regions.
NonStop co-founder Ellen Berg said that the two brands together would form a “fantastic Swiss-wide network of clubs” that could become the number-one fitness chain in Switzerland.
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PureGym intends to keep NonStop Gym’s operating structure and team. NonStop will eventually be renamed PureGym to create a single national brand. The company has given no timeline for the rebrand.
It has also not said whether membership prices, contract terms or access systems will change. Those questions will matter to members of both chains, given that low prices are the main selling point of the budget segment.
PureGym’s main Zurich rivals are Migros’s Activ Fitness and Fitnesspark and Coop’s update Fitness, with smaller chains like Kieser and Holmes Place also present.
NonStop already has a few Zurich gyms, so the deal’s biggest effect is probably in French- and Italian-speaking Switzerland, though club counts need checking against each chain’s locator.
Meanwhile, co-founder Petra Posselius said both companies focus on quality training at an affordable price. She added that their geographic spread complements each other.
NonStop Gym was founded by Berg and Posselius, and its first club opened in Geneva in 2014. All 47 of its clubs are open around the clock. PureGym began in Leeds in 2009 and now has more than 700 gyms and 2.4 million members. At 30 June 2026 it operated in six markets. These included the UK with 467 gyms, Denmark with 128, Switzerland with 49 and the US with 61.
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